10:03 p.m.
Google AdWords (https://adwords.google.com) is a great way to promote our
websites, make sales, and generate profits for yourself. The ROI is good
and the method is simple once you learn a few tricks. If you have
questions about this or any other method of promotion please contact us
via email 24 hours per day and we will do our very best to assist you :)
How one Trivial Change Can Cut Your Bid Prices by 95 PERCENT!
Today I'm going to talk about the thing that many newcomers find most
confusing about Google AdWords - and I'm going to explain why it's a
really ingenious twist that will actually help you.
The price you bid is almost never the price you actually pay. You almost
always pay less. First, it's a little bit like eBay: You pay 1 cent above
the position below you, not the maximum that you bid. But there's an even
more important secret that is the key to getting lower and lower prices,
even while other bidders are jumping into the game: Your Click Thru Rate
(CTR) is MORE important than how much you bid. The Click Thru Rate is the
percentage of people searching who click. If 100 people search, your ad
shows up 100 times, and one person clicks through, that's a 1% click thru
rate. So let's say I've got a 1% CTR and I'm paying $1.00 for position #2.
Let's say you've got a 2% CTR --- you only have to pay 51 cents to get
position #2 and knock me down to position #3. That means if you're 2 times
as relevant, you pay 1/2 as much! The rules are simple, but the
implications are huge. When you achieve high click-thru rates, your bid
prices go down, down, down and your traffic goes up. The difference can be
quite amazing. In early tests I attempted to use the exact same words in
two different ads. All I did was reverse two of the lines - and the Click
Thru Rate jumped from 0.1% to 3.6%!!! That means that the second ad gets
more than TWENTY TIMES as much traffic for the same amount of money. Just
think how much money we'd be leaving on the table if we didn't discover
this?? This is just one of dozens of tricks I've found that push your bid
prices down, down, down while your traffic goes up. Beat your best and
you'll get more and more traffic for less. I just explained how Google
ranks your ad higher as your CTR goes up. Overture does not do this. In
Overture, the highest bidder always wins. That rewards people who have
more money than brains. Which means that for the smart marketer, Google is
vastly superior!
There's one other thing I need to tell you: This is precisely the thing
that gets people all tangled up over disabled keywords. Keywords get
disabled for one and only one reason: The message in the ad doesn't match
what the person wanted when they typed in the keyword! How do you fix
this problem? By organizing your keywords into narrow themes and by
testing different ads, like I described above, until peoples' clicks vote
on the words that actually sell! This is an absolutely foolproof method.
What does the Wall Street Journal have to do with Google AdWords? Plenty.
The Wall Street Journal advertises for new subscriptions with Google
AdWords. But that's not what I'm going to talk about today. No, what I'm
going to talk about is the WSJ's famous direct mail letter, the one that's
been selling millions of subscriptions. They mail 30 million copies of
that letter per year. This two page letter says:
Dear Reader, On a beautiful late spring afternoon, twenty-five years ago,
two young men graduated from the same college. They were very much alike,
these two young men. Both had been better than average students, both
were personable, and - as young college graduates are - both were filled
with ambitious dreams for the future. Recently, these men returned to
their college for their twenty-fifth reunion...
Of course it goes on to explain that one was super-successful because he
read the Wall Street Journal. That letter has been selling WSJ
subscriptions for 29 years - unchanged. That's right, they have not
changed that letter in 29 years! Not that people haven't tried. Top
writers have been trying to beat it ever since it was first written. And
nobody's succeeded - until just recently. That's right, a copywriter
named Mal Decker just beat it, apparently increasing the response by
Twenty Percent! Mr. Decker should be mighty proud of himself. The reason
this is so significant is that because of the improved performance of this
letter, the WSJ now gets 20% more sales without spending a penny more on
postage or printing. I can only guess, but when you subtract out
expenses, this might actually double the profit they make selling their
paper. The lesson is clear: In advertising, copy - your choice of words -
is king.
So what does this have to do with Google AdWords? Plenty. AdWords is set
up to work the same way as direct mail. If you can beat your existing ad,
the same way Mal Decker beat the WSJ letter, the exact same thing happens.
You pay the same amount of money but you simply get more visitors. The
same thing, in turn, happens once visitors get to your website: The
better your copy on the website, and the more traffic it converts to
dollars, the more money you get, and you don't have to spend a penny more
on traffic! You can change the CTR of your ads hugely just by changing ONE
WORD. And this is NOT unusual, not a fluke. It's actually QUITE NORMAL.
That's right - ONE word can make that much difference. In coming updates
I will show you a few examples of how simply reversing the order of two
lines increased the response by 2000%! When you're writing those little
ads, little hinges swing big doors!
If you are not yet an authorized reseller today is the perfect time for
you to get started. Please log in to your member account and click on the
"Sell our websites" link. You should also check out the "Sell using online
auctions" page. These pages will give you almost all of the information
you need regarding reselling our websites and they will also get you
started with the online auctions. Also remember to email us so that we can
add your information to our list of authorized resellers. If you have any
specific questions after reading this information please ask and we will
do everything possible to assist you :)
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