Google AdWords (
https://adwords.google.com) is a great way to promote our
websites, make sales, and generate profits for yourself. The ROI is good
and the method is simple once you learn a few tricks. We hope to introduce
to you a few of the basics over the next couple weeks. If you have
questions about this or any other method of promotion please contact us
via email 24 hours per day and we will do our very best to assist you :)
There is ONE central idea, one key concept that Google wants you to
understand. If you have this right, Google will literally reward you by
giving you lower prices on clicks, and your customers will reward you by
buying what you have to sell. If you DON'T have this right, you'll pay way
too much for clicks, your campaigns will get disabled, and your whole
Google experience will be unpleasant. The one thing that matters on Google
is relevance. You might think of this as "message to market match." This
will make complete sense once you understand a bit of Google's history.
Google started in 1998, after the "big boys" in the search engine game
like Yahoo and AltaVista were well-established. At the time, few people
would have bet that Google would overtake them all - but in five years
they have done exactly that. What's even more remarkable is they did so
without a bunch of hype and loud marketing. They literally built a better
mousetrap and the world beat a path to their door. So what happened?
Google's mission in life was to build a search engine that would give
people exactly what they were searching for, as fast as possible. If you
were searching for "California butterflies" they wanted to give you the
very best and most popular California butterfly websites on the very first
page of results. They developed an amazing mathematical formula for
figuring out who visited websites and why, and using that information in
their search engine.
When they began to sell Pay Per Click advertising, they were extremely
concerned that advertisers also put out messages that were highly
relevant. Google rewards you for being relevant, and they let people who
are searching vote for you. If your ad gets clicked on, it's relevant.
If it doesn't, it's not. It's that simple. If you can't get 5 out of
1000
people (0.5%) to click on your ad, Google disables your ad. The higher
your click thru rate, though, the less you have to pay for the position
you want. So this creates a "Darwinian" effect, a deliberate natural
selection that weeds out bad advertisers and rewards good ones. What's
good for Google's customers is good for Google and good for you. When all
the dust has settled, what really matters is that your ads and your
content be relevant to the keywords you're bidding on. Your message must
match what the person is thinking.
What were they really thinking when they typed in "California
butterflies?" That is the question. Figure that out and put it in front
of them, and you'll win on Google. Write an ad that matches exactly what
they're searching for and you'll beat your competitors by a country mile.
A Valuable Little Piece of Customer Psychology for You: Here's a little
mental trick to help you write Google ads. Imagine that you are not you.
You are your customer. You're not the person with the solution. You're the
person with the problem. You've got an itch and you want to scratch it.
And you're not in front of your computer. You're sitting in front of their
computer. What do you type into the search bar on Google? And what do you
hope will come up? Answer that question and you'll be successful marketing
online using Google AdWords.
If you are not yet an authorized reseller today is the perfect time for
you to get started. Please log in to your member account and click on the
"Sell our websites" link. You should also check out the "Sell using online
auctions" page. These pages will give you almost all of the information
you need regarding reselling our websites and they will also get you
started with the online auctions. Also remember to email us so that we can
add your information to our list of authorized resellers. If you have any
specific questions after reading this information please ask and we will
do everything possible to assist you :)
http://66.34.230.9/login.php
username= xemacspatches
password= 208871
You are receiving this email because you are a member of HotWebsites.us.
If you would like to change your email preferences please contact customer
service at Help(a)HotWebsites.us